Blood, Sweat and Data.

Context / brief

AION sports is a technology company that helps sports professionals achieve their full potential through the use of intelligent data. Through Immersive VR Visualisations and their sports intelligence dashboards, Coaches and players work on the improvement of spatial awareness, accuracy and response time. Making sure every player, athlete, team, coach and referee can be the absolute best they can be. The company was in need of a new Visual identity that reflected the Brand Values and strategy created for them by Alchemy Amsterdam


The result is a bold and vibrant visual identity, reflecting the energy of the sports and athletes. A visual and photographic language that emphasises the brutal emotion and energy of winning. All it takes is Blood, Sweat and Data.

Visual identity
agency / Client
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