The School that's nothing like a school
Inspired by the pioneering work of Ecole 42 in Paris, voted the best global coding school in 2017, Corinne Vigreaux and David Giron founded CODAM to shake the world of education. CODAM is radically different from other education institutions - no teachers, no fees, and no minimum entry requirements. The objective was to create an identity that would attract a broad audience in order to achieve a more democratic tech industry.
A visual identity that reflected Codam’s rebellious nature, taps into youth culture and makes it a distinctive brand within its category. A campaign with a guerrilla approach and themed around graphical graphical elements that are based on actual Codam code.